The Comeback of Absinthe

Prior to taking this class I knew the basics about absinthe. I knew some of the history and why it was “banned” but never really gave it much thought after that. Now that I have experienced the true method and taste of a real Absinthe drink I am convinced with the right marketing it can be the popular drink it once was all those years ago. Consumers want to feel special, stand out from the crowd and they want attention. You don’t go to a nightclub and order a $500 bottle of liquor and sit at the table in middle of the dancefloor if you don’t want attention. Imagine if you were at a nightclub or cocktail lounge and saw the “Absinthe Drip” being employed at a center table or on the bar? Wouldn’t you be intrigued as a consumer? Wouldn’t you want to know “what the heck is that thing?” and “How do I get one?” I know when I first saw the drip I was excited to try it out. I wanted to use the slotted spoon with the sugarcube and try this drink that was banned for so many years. I found like most people it is quite a lovely drink, with subtle flavors of licorice, anise and an herbal delightfulness… Keep an eye out, for I think that we are at the dawn of a new trend.

The Absinthe "Drip"

Slotted spoon with a sugar cube as water "drips" into the glass of Absinthe